I am portuguese girl living in Hong Kong at the moment. I like light, nature and the colour green. Cities that live 24hours a day and in which you can always find somewhere opened to buy a bar of chocolate, or a beer (it helps with inspiration, doesn't it?), are an absolute necessity to me.
I love brands and the way advertising shows them to everyone. Creativity creates impact, and impact makes people notice things and pay more attention to them. Attention creates needs, and needs become loyalty to brands. Advertising helps everyone getting in touch with the benefits of products or services, and makes all the information available to consumers. Therefore, advertising is needed and helps people fighting ignorance when buying.