An Entire Ad Campaign Created by Nature

Mercedes-Benz Trucks are promoting their clean Euro 6 engine by allowing nature itself to convince you to make the switch. Cut-outs of letters are put on canvas posters and then placed in nature so that rabbits, hedgehogs, boars and other animals can create the advertisements with their muddy pawprints — gradually filling in the letters. The posters can be seen at car shows and in outdoor advertising.

Agency: N=5, Amsterdam
Via