Intel: Go Do Something Wonderful
Intel has kickstarted a global campaign 'Go Do Something Wonderful'. In a move one is likely to see more often in the coming years, India is the first country to see the rollout. In several categories - from low end phones to luxury goods to personal care, India offers hope as the 'next big thing' for global majors.
The campaign aimed at non-PC owners attempts to inspire users to go out there and realise their potential.
Agency: W+K, Amsterdam
There are shorter edits, largely derived from the main theme film. It does have a slight 'foreigner's view of India' about it, perhaps I am biased by the English voice over. I feel how this idea impacts the millions of potential first-time buyers will depend on how the translates into Indian languages. That's when the real 'connect' happens.