MINI lets you tailor your coffee to your driving style
MINI Netherlands recently introduced the stunning campaign "How do you drive your Coffee" aiming at professionals. They visited 6 companies offering their staff an opportunity to match their coffee to their driving style, via a test drive and a large bulk of sensor chips. The one driving like Alonso tends to get an Espresso whilst mummy driving style was rewarded with a latte.
With thanks to our pals at The London Egotist.