PSFK Talks to the industry

PSFK asked industry experts at Cannes to weigh in on the advertising industry.

Here's what we like:

Data:
One of the biggest changes we’re seeing in the online advertising industry is an increased focus on data and analysis. Marketers are hungry for information about what their audiences do online and how they’re responding to ads. At the same time, it’s not always easy to navigate with massive amounts of data, so, in order to be meaningful, that data needs to be combined with insights so marketers understand how to activate on the findings.

-Lauren Weinberg, Yahoo!

Mobile:
I’m hoping to see more robust mobile ideas this year. Everyone keeps saying that THIS is the year of mobile (I believe this has been the case since 2007), but, who knows, maybe it finally is? I’ve seen great craft in the award shows leading up to Cannes, but not a lot of breakthrough thinking that made me sit up and go, ‘wow.’ But Cannes always has some surprises up its sleeve, so I’m sure I will get my ‘wow’ moment.

-Lars Bastholm, Cheil USA

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