Night and Day by Gaultier for Coke...

Jean-Paul Gaultier is releasing his first campaign as creative director for Diet Coke. Night and Day is a series of two bottle designs reminiscent of Gaultier's early work.

Gaultier had this to say: “The brand asked me to explore its fun personality and to style the bottle. I want to show people the codes and signatures I love. The bottles have the shape of a woman’s body, so it was great fun to ‘dress’ them. The Diet Coke motif is so beautiful I had to design around this. The finishing touch was to apply my logo to the bottle, like applying a fragile stamp – making it something special you want to touch”.