Impressionist Windows in Singapore
To promote art gallery Vue Privee and its latest exhibition, http://www.jwt.com/jwtsingapore5409">JWT Singapore installed special, textured glass on windows at key locations around Singapore, including restaurants and malls, that made normal, every day views appear as impressionist works of art.
Business cards with the gallery's information was placed next to the windows. You can only imagine it gave people a new appreciation for their surroundings, too. Pretty ingenious.